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OPINION

Compliance is losing you more deals than your dialler is

Teams shop for connect rates and dialling speed. What actually stops a campaign is a rule nobody read until the notice arrived.

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The rules are not optional and not obscure

In India, TRAI's commercial-communication rules govern who may be called, when, and after what consent. The UK has Ofcom and the ICO. The UAE has the TDRA. All of them publish. None of them are secret.

What catches people out is not the existence of the rules. It is that the software let them break the rules without saying anything.

A checkbox is not enforcement

Most products treat do-not-call as a setting in the app. The app then asks nicely. If a number gets dialled another way — an API call, a bulk import, somebody's own handset — nothing stops it.

Enforcement has to sit where the call is actually placed, which is the dialplan, not the browser.

What we do, and what we do not claim

Our do-not-call and time-window checks run in the dialplan as well as in the software, so a browser cannot talk its way past them, and blocked attempts are kept.

We hold no compliance certification and we say so on the security page. What we can show you is where the check happens and what it recorded.

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