✎ We run this on our own calls first — 19 calls through the platform's own switchboard before it was ever sold. See how it works
Book a demo Start free
Book a demo Start free

+91 73037 25004
info@9flg.com

NUMBERS

TRAI rules for business calling, in plain English

India regulates commercial calls tightly, the rules are published, and “we did not know” has never been a defence.

Start free Book a demo

Free for 14 days. No card asked for. Check pricing

What is regulated

TRAI's commercial-communication framework covers who may be sent promotional calls and messages, on what consent, and within what hours. Registration of senders and of message templates sits inside it, and subscribers can register preferences that you must respect.

This post is a plain summary to help you ask the right questions. It is not legal advice, and TRAI's own published rules are the authority.

What that means for a desk in practice

Most of it comes down to four habits, and software should be enforcing all four rather than trusting people to remember.

Where the check has to live

In the dialplan, not the browser. A do-not-call list that only the app consults is bypassed by an API call, a bulk import, or somebody using their own handset.

Ours runs in both places and keeps the blocked attempts, so if you are ever asked what you did, there is an answer.

Book a demo

See it on your own calls.

Start free — 14 days
Call us WhatsApp Start free